Best Atmosphere: Ace's Ale House
From Staff Reports
Wednesday, December 6, 2017
Though Ace’s Ale House in Wilson just opened in April, it already has made a big impression on local beer enthusiasts. Readers of Carolina Brew Scene awarded the brewery Best Atmosphere.
Ace’s owners credit great customer service, interactive audience experiences and a focus on offering the best brew experiences North Carolina can offer.
“When we opened, rather than going after beer experts and experienced bartenders, we just looked for people in other restaurants who were offering great customer service and we cherry-picked the very best ones,” said Steven Davis. “No one can duplicate our staff.”
Davis and his wife, Ace, for whom the ale house is named, co-own the bar and manage it themselves. Davis said they wanted to create a great atmosphere from the beginning.
“We wanted to create something with an intimate, lively space where customers would feel safe and could enjoy themselves,” Davis said. “This is the biggest thing the Rocky Mount-Wilson area was missing. People in this area feel like they have to go to Raleigh or the beach to hear great music and get this experience, but they can get it right here.”
Ace’s Ale Houses is plastered with signs reflecting North Carolina because the bar features only North Carolina products. Each Wednesday, Ace’s Ale House releases a new North Carolina brew its owners have discovered. They run 18 taps that rotate North Carolina brews each night.
“If you come here and come back three days later, the brews on tap will be completely different,” Davis said.
Ale’s Ale House also varies its entertainment offerings. Tuesday is karaoke night, Thursday is open mic night and Fridays and Saturdays feature North Carolina musicians who perform in the bar’s intimate 37-seat space.
Davis said Ace’s Ale House is designed to attract customers who like to experience new brews. However, for people who don’t drink, North Carolina-based Pepsi products and Cheerwine are available as well as a wide range of gourmet foot-long hot dogs for 4 bucks each.
Davis said business is going great. They retain good staff by offering the highest wages in the area and hire secret shoppers to keep them sharp. Davis said if the business expands in the future, it will strive to duplicate the experience at other locations but will retain the same atmosphere.
“We attract great customers and great musical talent and we are in love with the feel of this place,” Davis said.